The left-brainer is your basic analytical, process-driven, dot-the-i's-cross-the-t's-pocket-protector type of character while the right-brainer tends to roll more along the lines of “rules-what-rules, where'd-I-put-my-car-keys, maybe-I'll-cut-off-my-ear-today.”
True genius, on the other hand, doesn't have a permanent residence in either sphere, preferring to bounce back and forth between the analytical and the creative like a Forrest Gump ping-pong ball. And, when it comes to marketing and advertising, that's the way we like it. Our left side attempts to ask and answer all the tough questions like: Who are you trying to reach, where are they, what do they want, how do we get their attention and what do we do with them once we have them?
Our right side takes care of figuring out what to say and the best way to say it. Our left side works on systems to track, measure and report the results of our efforts while our right side makes sure consultants have the right tools and resources to be successful. Both sides work together with your side to make a difference for our business.